Grey Space
PlayBook — a cloud storage for designers. Something like Dropbox, but more beautiful and richer in benefits for the creative sphere, for example, 4TB of free storage.
My task was to show the main advantages of the service in a series of short animations. The limitation is time, because of social media. Advantages: file visualization, convenient collaboration, and auto-organization of files.
Client
PlayBook
Project type
Media content
Year
2023
Process
Understanding Traveller Preferences
The design process began with comprehensive user research to understand the diverse preferences of travellers. This involved conducting surveys and interviews to identify key factors influencing travel decisions and pain points with existing booking websites.
Creating a Custom Itinerary Planner
Based on the insights gathered, I focused on developing a customised itinerary planner. This feature allowed users to create personalised travel plans, compare different options, and adjust their itineraries according to their preferences.
Ensuring Seamless Navigation
A major focus was on ensuring seamless navigation throughout the website. I designed intuitive navigation paths and incorporated advanced search filters, making it easy for users to find relevant information and book their trips without any hassle.
Result
The final outcome of the travel booking website was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users could easily search for destinations, compare travel packages, and book their trips, all within a seamless and intuitive website experience.
As a result, the travel agency saw an increase in user engagement and bookings, and the website has become a vital component of their overall customer experience.
